Biltfour Overland Storage

"Taylor provided critical design assistance across branding, logo, guidelines, and website development. At a time when our business needed not just a contractor, but a true partner, Taylor was there every step of the way. The value he provided could be matched by a 5-10 person agency. I've worked with multiple agencies at Google and other large companies, and Taylor's design skills were on par if not above. 11/10. You'll be welcomed with a new team member you'll be sad to say bye to."

· Karim, Biltfour Overland Storage

Naming 'Biltfour'
‍Ideation from scratch — landing on a name that sounds engineered and owns its space in the overland category.

Brand identity
‍A system around "Built for the out-doers" — rugged and precise, signalling smart engineering over gimmick and dropshipp-y. The look of gear you'd actually trust a thousand miles from a hardware store.

Website
‍Design and build on Webflow — the place the brand sells itself to a community that researches every piece of kit before they buy.
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Packaging assets
‍Built to hold up in a category where the product gets thrown in a truck bed, not admired on a shelf.