Outback Bones

Outback Bones makes functional dog nutrition — high-protein chews, air-dried jerky, and novel-protein treats (kangaroo, emu, beef marrow, etc) built for joint mobility, coat health, and sensitive stomachs. Real food, not filler. The problem: the pet-treat shelf is a wall of cartoon dogs and cutesy clichés, and a brand making genuinely better food needed to look like it meant it — premium and functional, without tipping into either cartoon cute or cold clinical.

full case study coming soon.